Who We Are

Let Masarra be your guide to a world of UAE wonder and discovery.

About Masarra

Masarra is a full-service destination management company bringing you the best of Abu Dhabi and the UAE. Founded on homegrown UAE expertise and driven by a team of passionate travel specialists, we design immersive, flawlessly curated journeys that invite you to experience the region’s culture, beauty and spirit in unforgettable ways.

Why Book with Masarra?

Trusted DMC Partner

Seamless programs for global trade partners.

Discover Hidden Gems

Experiences beyond Abu Dhabi’s usual highlights.

Fresh Ways to Explore

Make the most of original itineraries that reveal a deeper, more meaningful side to travel.

Unique Staycation Bundles

Premium homes, theme parks, and exclusive perks.

Seamless Online Booking

Real-time availability, secure payment, instant confirmation

Effortless & Reliable

High standards of safety, service, and delivery every time.

OUR BEGINNING

Our Story

Masarra was founded in Abu Dhabi with a passion for sharing the Emirate’s true depth. Built on local expertise and service excellence, we design journeys that are seamless, authentic, and unforgettable. For most, Abu Dhabi means a few landmarks. But we reveal so much more — from Liwa’s sweeping dunes and hidden coastlines to authentic homes and cultural treasures. With staycation bundles, premium holiday homes, theme park access, safaris, and unique tours, we invite every resident and visitor to see Abu Dhabi as if it’s the first time.

Our vision as the UAE’s next-generation DMC is to weave together digital fluency, cultural depth and a taste for discovery, guiding travellers from renowned icons to hidden gems. With us, every itinerary is a chance to see the familiar anew, discover timeless treasures and immerse yourself in the delight and richness of travel.

Happy travellers

Travel Stories

Water escape

Huge thanks to the Masarra team for delivering a seamless and memorable Forum. From smooth logistics to the standout F1 experience, everything was handled with great flexibility and care. Special appreciation to the onsite team for their initiative. We look forward to working together again soon!

Nadiya

08 Jul 2025

Ready to Explore?

Experiences Chauffeur Services Otolo Homes

Our Experiences

Whether you’re chasing new adventures, seeking deeper connections, looking for profound change or craving a little rest, you’re sure to find a Masarra experience that answers your call.

Masarra Signature